IDC have released a new study on mobile advertising which we are too cheap to buy and therefore can't really comment on. However, according to BlackBerry Cool, it says there's a lot of potential but no clear business model has emerged. Mobile operators love the idea, advertisers are pretty jazzed too, it seems that the weak link that has to be yet figured out is why consumers would want advertising on their phones after paying lots of money every month to use them.
It seems the report gets by this little inconvenience with good ideas like opt-in, targeted, useful and meaningful. All of which fills me with complete confidence. Not.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, April 13, 2006
Posted by Adrian at 4/13/2006 01:30:00 PM