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Tuesday, April 11, 2006

Priceless: Mac ad archive

GUIdebook have posted full scans of the Mac 39 page insert that originally appeared in the November/December special election issue of Newsweek in 1984. Beating Target by a full 21 years, Apple bought the entire issue's advertising.

Not only is this a great piece of advertising archiving but it's also a godsend to planners who are asked (sometimes daily) to go back to Apple's Mac launch and "give us a mission like that."

It should also put an end to the constant debate about what platform Apple actually launched on. Was it creativity, empowerment, a computer for the rest of us...?

Read on and see.

Via Gizmodo

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