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Monday, April 03, 2006

Culture: Research Zeitgeists

Deborah turned us onto a website called a few months ago, wherein users post their desired goals they seek to do with their lives . I have since found it very useful to guage the cultural zeitgeist for goals and dreams with relation to some of our branded initiatives. While this isn't super-scientific, it is an interesting indicator of the cultural pulse - and consumers are here sharing openly and voluntarily - not being asked a poll question at the mall.

I have since noticed a spinoff called which ranks the most desired places people want to go to.

Read more about the founders of 43Things here:

Also fast-rising is a site called which does the same for books/music/food and other things people are consuming at the moment. Not as full as the 43 Things sites, but could be useful as more members sign up.

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