Deborah turned us onto a website called http://www.43things.com/ a few months ago, wherein users post their desired goals they seek to do with their lives . I have since found it very useful to guage the cultural zeitgeist for goals and dreams with relation to some of our branded initiatives. While this isn't super-scientific, it is an interesting indicator of the cultural pulse - and consumers are here sharing openly and voluntarily - not being asked a poll question at the mall.
I have since noticed a spinoff called http://www.43places.com/ which ranks the most desired places people want to go to.
Read more about the founders of 43Things here:http://www.current.tv/google/GC01148
Also fast-rising is a site called http://www.allconsuming.net/ which does the same for books/music/food and other things people are consuming at the moment. Not as full as the 43 Things sites, but could be useful as more members sign up.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, April 03, 2006
Posted by AKI SYSTEMS 2600 at 4/03/2006 01:51:00 PM