Culture: Research Zeitgeists

Deborah turned us onto a website called http://www.43things.com/ a few months ago, wherein users post their desired goals they seek to do with their lives . I have since found it very useful to guage the cultural zeitgeist for goals and dreams with relation to some of our branded initiatives. While this isn't super-scientific, it is an interesting indicator of the cultural pulse - and consumers are here sharing openly and voluntarily - not being asked a poll question at the mall.

I have since noticed a spinoff called http://www.43places.com/ which ranks the most desired places people want to go to.


Read more about the founders of 43Things here:http://www.current.tv/google/GC01148



Also fast-rising is a site called http://www.allconsuming.net/ which does the same for books/music/food and other things people are consuming at the moment. Not as full as the 43 Things sites, but could be useful as more members sign up.