Fox has joined ABC/Disney in putting its shows up on the web for day after viewing (DAV). So far CBS has only dabbled in DAV wih its March Madness webcasts but I predict that it will join all of the others in offering DAV for its shows too.
I also predict that DAV will become the new primetime and further I predict that DAV will become a new acronym (at least on my posts) replacing its current meanings of Disabled American Veterans or Distributed Authoring and Versioning.
This post also available on DAV.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, April 14, 2006
Trend: Day after viewing (DAV)
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