Ryanair CEO says someday all his passengers will fly for free, that's no money folks. It's not so far fetched as this CNN Money story points out. Right now about 25% of their passengers already fly for free. His secret is a ruthless pursual of cost cutting, charging customers for everything including drinks, checking bags, etc, selling ad space anywhere and everywhere, and functioning as a portal to drive traffic to other related services like car rentals and hotels.
It's genius and it works, they have a lower average fare than Southwest ($53) and a higher profit margin.
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Thursday, April 20, 2006
Posted by Adrian at 4/20/2006 06:09:00 AM