Industry: State of the Blogosphere

Blog, Podcast, RSS Advertising to Grow to $49.8 Million

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005.

And this year, more brand marketers plan to explore those segments as blog, podcast and RSS advertising is expected to soar another 145% to $49.8 million, according to Blog, Podcast and RSS Advertising Outlook, the new report by Stamford, CT-based custom media research firm PQ Media.

Blog advertising accounted for 81.4%, or $16.6 million, of total spending on blog, podcast and RSS advertising in 2005, but will comprise only 39.7% of the total in 2010.

Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% from 2006 to 2010, when it will be larger than blog advertising.

RSS advertising, non-existent until mid-2005, generated spending of $650,000 in 2005, but will be the fastest growing segment over the next five years.


via Promo Magazine