The saga of the lame Chevy Tahoe 'User Co-Created" stunt continues as predicted: most blogs repeat the critiques and spread the parody versions, not the fan versions (if any really exist). I have yet to see anyone in the blogosphere to proclaim this idea to be fresh - certainly nothing from Tahoe drivers (who, ironically, are probably clueless to the whole affair anyway).
So what exactly does this campaign do - reinforce Tahoe fans as an active and engaged community? Convert views and perceptions from those unfamiliar with Tahoe? Get great buzz and align the Tahoe as a pop-culturally significant idea? Cleverly dramatise a unique brand positioning idea or functional benefit of the product? Not sure, really. Not even really sure what it has to do with The Apprentice or how it enriches your show viewing experience... But I figure the footage was laying around anyway, may as well give it to kids with little intent to buy and every intent to joke and snicker.
Just to keep the case study thorough, here are some further parody examples at CNET here and some coverage in NY Times here and Autoblog here, or here, where treehugger.com has made clowning on Chevy an Olympic sport, or get the dedicated wiki directory here or...
Wednesday, April 05, 2006
Trend: User-Created: Assessing the Oops-a-Daisy
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3 comments:
It's an glorious saga, and I've been spending a lot of money through the Web... I think we can't avoid this kind of initiatives because they are brilliants and this'll be the best at the blogosphere, to use the same term you posted. 23jj
But I figure the footage was laying around anyway, may as well give it to kids with little intent to buy and every intent to joke and snicker.
Very good Saga! Many people recommended me this Saga and they were right because the sensations I got with this is perfect, the pop-culturally significant idea was the thing captured my attention the most.
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