On the back of a study they commissioned from the Edinburgh Sleep Centre, BA have built a Jet Lag advisor tool. It suggests combinations of meals and exercise, as well as light management, using sunglasses to reduce the effects of jet lag.
It's a pretty cool idea and a great reminder of how powerful it can be for brands to conduct their own primary research and own intellectual property.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, April 07, 2006
Posted by Adrian at 4/07/2006 07:36:00 AM