The NYT reports that Disney will release some of its shows on the web the day after they're aired. The catch, in order to watch them you have to watch the commercials.
This seems like a back to the future move which is so counter-intuitive it may actually make sense. I think that advertisers might actually look more favorably on full attention from a web-savvy audience even though it may be smaller, over being ignored by a mass audience on TV.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, April 10, 2006
Posted by Adrian at 4/10/2006 12:03:00 PM