Have noticed USA Network has undertaken a new positioning around the idea of "Characters Welcome". All the shows are highlit less about "drama" or "funny" and more about the quirky character styles from Monk and Law+Order, to WWE to retread movies like American Pie and Bring It On that make the USA content interesting (and differentiated from the other commodity channels showing the same retread shows and movies) and ties them all together as a network idea. Good one.
Further, thoughout the network viewers are invited to "Show Us Your Character" and submit themselves by describing their own unique characters and becoming content on the network.
Check 'em out at http://characters.usanetwork.com/
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Thursday, March 30, 2006
Posted by AKI SYSTEMS 2600 at 3/30/2006 08:45:00 AM