Like many of you, I once bought something from Bluefly. I am reminded of this by daily and sometimes twice or thrice daily emails from them, with a variety of different offers, announcements or other spammings.
I have gone through several stages with this. Interest, annoyance, anger, refusal to acknowledge, curiosity, acceptance.
Now, I have to admit with some chagrin, it works. When they tell me "private sale" I click, when they send me "Everything Prada 40% off" I'm browsing. Perhaps I'm particularly sad, but I'd like to aspire to being simply average. Even on the Internet, the classic annoy you to death strategy still works.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, March 31, 2006
Posted by Adrian at 3/31/2006 09:20:00 AM