Check out the new Nano ad here. Looks like they're going in a new direction. It's really nicely done but I think that the message has taken a step backwards. How many more times do we need to see some graphical representation of the fact that lots of music fits into there? Isn't there anything better to say about these things?
To me the previous campaign was much richer because it didn't try to make a rational connection.
Friday, March 17, 2006
Industry: New iPod Nano Ad
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5 comments:
i question, too, whether all the wow and flutter and graphic overload takes a bit away from the product visual. one thing i always liked about the ipod campaigns is how NOTHING OVERSHADOWED THE PRODUCT VISUAL, even people are mere shadows (stars included), environments merely a primary colorscape...the product was always the center of attention. but maybe they have milked that to success and now need to say something about it besides small and cool-looking.
Ha, the whole ad reminds me suspiciously of the Coverflow interface..almost too much like it. Have a look at
http://www.steelskies.com/coverflow/
That coverflow is cool
Fourth generation of iPods are really like it because It was additionally touted as "the most environmentally friendly iPod Apple has ever made", containing arsenic-free glass and a BFR-, mercury-, and PVC-free design.!!22dd
Why people need an ipod ? i mean is not necessary is just luxury, i have a small player of 2gb that cost me $10 and an ipod of 2 gb just because is an ipod cost around $80 ? i wonder why people like to waste more... :S
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