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Friday, March 17, 2006

Industry: New iPod Nano Ad



Check out the new Nano ad here. Looks like they're going in a new direction. It's really nicely done but I think that the message has taken a step backwards. How many more times do we need to see some graphical representation of the fact that lots of music fits into there? Isn't there anything better to say about these things?

To me the previous campaign was much richer because it didn't try to make a rational connection.

7 comments:

AKI SYSTEMS 2600 said...

i question, too, whether all the wow and flutter and graphic overload takes a bit away from the product visual. one thing i always liked about the ipod campaigns is how NOTHING OVERSHADOWED THE PRODUCT VISUAL, even people are mere shadows (stars included), environments merely a primary colorscape...the product was always the center of attention. but maybe they have milked that to success and now need to say something about it besides small and cool-looking.

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magnus said...

Was going to comment on the iPod ad (interesting the overfocus on 'lots of music in there' - which I always felt was recessive in the old stuff. Clearly they're trying to broaden to the true mass market [as per our Sony strategy yonks ago]). Anyway, I got distracted by the fact we're now getting blog spammed.

Alex said...

Ha, the whole ad reminds me suspiciously of the Coverflow interface..almost too much like it. Have a look at
http://www.steelskies.com/coverflow/

Adrian said...

That coverflow is cool

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