While using turbo tax to do a friend's tax return, an offer was made to plus up their refund by 20%. All she had to do was agree to allocate $1000 of her refund to a specific retailer. The idea being, you're going to spend crazy amounts of dollars at any particular retailer anyway, so why not get bonus money to do it.
Spend $1000 at Starbucks, we'd like to say thanks and give you an extra $200. Knowing that my friend probably spends at least $1000 in Starbucks annually anyway, it's probably the economically judicious decision to make, but alas, she optioned against it, deciding instead to continue contributing to Starbucks world domination $4 lattes at a time.
I would be curious, however, to see any success stories on this. The timing makes as much sense as any, as the only time one would be willing to make that level of commitment to a specific retailer is with money that they don't already have. Some retailers (Lowe's) make much more sense than others (AMC movies - Jake Gyllenhaal made a persuasive speech at the oscars, but it would take a while for even avid movie goers to burn off $1200 in movie tickets), but a big sum of money does not a rational person make.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, March 20, 2006
Posted by eferch at 3/20/2006 04:54:00 PM