Wired has a pretty interesting article about the differences between male and female behaviour online. It's quite subtle and not always what you'd expect. This was particularly interesting to me:
"Male and female shoppers typically behave in opposite ways online and offline, says Marty Barletta, author of Marketing to Women. In brick-and-mortar stores, Barletta says, women are more apt to spend time browsing and men are more likely to quickly make a purchase. Online, that behavior reverses itself, with men likely to spend more time perusing and women tending to make a purchase quickly."
We've always assumed the web is a browsing tool for purchase research. I wonder if this fits with the experience of our female readers?
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, March 21, 2006
Posted by Adrian at 3/21/2006 06:32:00 AM