Starting now, you can buy virtual outdoor boards on Google Maps. They'll display as pushpins with pop-up balloons to mark the site of your business. Apparently Barnes and Noble and Ralph Lauren have already signed on. This is the start of a new channel. Eventually the pushpins could be links to interactive video or any other type of content. Someone will exploit this in a really cool way, the race is on.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, March 31, 2006
Posted by Adrian at 3/31/2006 06:33:00 AM