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Wednesday, January 25, 2006

Non-Traditional: Lame Jeep Publicity Stunt (does nothing for the brand)

Back in 1992 someone had the bright idea for a publicity stunt: have a classic Jeep crashing through a window at the Detroit Auto show. This year they returned to the idea and tried to do one better. Have the Jeep crash OUT of the show. An SUV of a different breed might have been able to pull it off, like a Hummer. Having the lumbering frame of this thuggish brute of an vehicle making mincemeat of a window seems quite congruent. But a Jeep? It's more at home next to a campfire or rumbling up a hill to reach a scenic mountain visa. Destoying a window seems off brand character. Take a look at the video. It feels painfully contrived, a slow build towards a climax that seems, well limp.


AKI SYSTEMS 2600 said...

hmn, chek the link, may be the wrong address.

AKI SYSTEMS 2600 said...

and judging from the FRANTIC EXEC in the first photo...things don't look like they are going too smoothly.