In the world of openness and fearlessness and consumers defining brands, here's an interesting exchange between a couple viral websites.
Witness the beef between ebaumsworld and ytmnd (you the man now dog). The chief at ytmnd didn't make his bones by lying down at threats from the powers that be, and had the balls to publish this email (in dramatic reading no less) on his website.
It's principle that the ytmnd disciples took it upon themselves to sabotage ebaumsworld going to the corporate HQ and also hacking onto ebaums site, having ebaums content link to ytmnd. Don't piss off the hackers.
The reason for the vigilantism: ebaums allegedly stole property created of ytmnd, posting it on ebaums: http://lohanfacial.ytmnd.com/
See the creator's humorous death march: http://lohanoriginal.ytmnd.com/
btw, BK has figured out how to do a brand appropriate submission on ytmnd, with the King getting to oil up Brooke Burke. Good viral execution. Life could be worse.