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Tuesday, January 17, 2006

Media: Top down advertising

Further to Adrian's post below, there are a couple of other examples. Near where I grew up in South London lies Brockwell Park Lido (outdoors swimming pool - always a silly idea in the UK). Still, it's on the main flightpath in to Heathrow. Cue Evian buying the bottom of it, and painting a logo you truthfully can't read from poolside. But if you're staring out of a plane window, it's actually fairly effective...

Here's what it looks like on Google maps. Upside down, but satellites don't follow flightpaths, I guess...

2 comments:

Adrian said...

South London went through a patch where they would have sold their mothers and children for money so it doesn't really surprise me.

Anonymous said...

Upside down? You can acctually change from where you look at the map. Just click the small round arrow...