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Saturday, January 28, 2006

Execution: Real Beauty that looks like models

Dove's campaign "por la belleza real" in Argentina. Don't let this spark the whole young girls' unrealistic/overly-critical view of themselves (and what's beautiful) debate because 1. These are only slightly above average women in Buenos Aires (don't hate the agency, hate the game) and 2. Just to make sure that Dove didn't second-guess how well they're reaching their target, I picked up the whole Verano line at the closest retailer. Plus, real beauty is on the inside and after some in-depth research (on-street interviews with local construction workers), I found that each of ladies pictured has a phenomenal personality. Guy, you couldn't smooth talk your way onto this shoot?

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