Dove's campaign "por la belleza real" in Argentina. Don't let this spark the whole young girls' unrealistic/overly-critical view of themselves (and what's beautiful) debate because 1. These are only slightly above average women in Buenos Aires (don't hate the agency, hate the game) and 2. Just to make sure that Dove didn't second-guess how well they're reaching their target, I picked up the whole Verano line at the closest retailer. Plus, real beauty is on the inside and after some in-depth research (on-street interviews with local construction workers), I found that each of ladies pictured has a phenomenal personality. Guy, you couldn't smooth talk your way onto this shoot?
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Saturday, January 28, 2006
Posted by Seth at 1/28/2006 06:57:00 AM