An amazing account of Tang in China and how premium pricing and the right messaging positioned it as a marker of status. What packaged goods in the US would become a boxed set befit for a hostess gift, or used to woo a prospective bride as a display of consumptive wealth?
It also transformed the perception of taste into something whose desirability even surpassed the original "It was the first time I had drunk Tang, and the taste was not like real oranges but stronger, as if it were made of the essence of all the oranges I had ever eaten" the writer intones. Quite an achievement.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, January 23, 2006
Posted by Planning Guy at 1/23/2006 05:03:00 PM