U.S. Kids’ Buying Power Tops $18 Billion
According to latest figures from market research publisher Packaged Facts, kids aged 3 to 11 in the U.S.—an estimated 36 million children—had a combined purchasing power of $18 billion last year.
The Kids Market in the U.S. Report further notes that this amount will rise to $21.4 billion in disposable income by 2010. Concurrently, families spend more than $115 billion on kids in key consumer areas, such as food, clothing, personal-care items, entertainment, and reading materials. Almost half of this total, $58.3 billion, is devoted to food expenditures. By Packaged Facts estimates, annual expenditures by families on consumer goods for kids will reach approximately $143 billion by 2010.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, May 16, 2006
Posted by AKI SYSTEMS 2600 at 5/16/2006 01:32:00 PM