You say CPG, for me it's FMCG... but common to both is the sad state of the advertising that goes with it... Cliched Suzie-homemaker whose never ending quest to be the perfect 'mom' is aided by the latest and greatest performance-tweak to her favourite household products:
"Now even softer!" "Now twice as much fun to dust with".
No, more - from june 12th Brawny are publicly declaring that the biggest difference to womens lives will not come off the shelf at the store... but off the couch at home.
Yep, Men who are able to help out... who can be manly without being macho... shouldn't be so hard, right?
But of course, we all know better than that!
Brawny Academy - where women send the man in their life to clean up his act: