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Saturday, May 13, 2006

Hummer H1 buh bye


The Chron reports that GM has given up on the top-of-the-line Hummer H1 after sales slowed to less than a 100 this year. In an interesting sign of the times it also notes that more Prius' were sold than the entire Hummer line.

7 comments:

AKI SYSTEMS 2600 said...

damn! less than 100 units? GM really needs a beating for wasting so much money on such a doomed concept. the Hummer brand was successful (and sustainable) as AM General's small niche - manufacturing small numbers for select audiences. but once GM bought the brand, they needed to feed bigger coffers and it was predictable that Hummer would not be sustainable for a company the size of GM. so now they have ruined the brand, and have no sustainable products for the near future beyond hulking SUVs. shameful.

magnus said...

Yeah but how many H2s and H3s are they selling to dumbf**k exurbanites?

The H1 makes a deplorable statement, but at least it drips authenticity and integrity. In comparison the H2 and H3 are just hollowed out shells.

I guess it just goes to show that for the Hummer demographic image trumps substance. Confection beats conviction. Just like their politics.

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