This is really clever, the BBC has rented an island in Second life where it will stage music festivals and other entertainment events. The first is a simulcast of its One Big Weekend festival from Dundee.
The idea sounds better than the implementation, apparently it'll just be streamed video of the acts along with some chances to interact, but I think it's a step in the right direction and shows a willingness to experiment that's really smart.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Saturday, May 13, 2006
Posted by Adrian at 5/13/2006 10:15:00 AM