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Monday, May 22, 2006

Trend: Gorilla Marketing

This should really shine up Bud's Euro cred.

From the London Times (online):

Germany's beer lovers can already taste defeat
From Roger Boyes in Berlin

IT IS brown-gold and alcoholic but, then, in the scathing verdict of German beer fans, so is paint thinner.

The Germans are furious that Budweiser will be the official tipple for the World Cup, which starts next month. The American lager has secured a near-monopoly of beer sales inside World Cup stadiums and within a 500m radius of the grounds, supplanting more than 1,270 domestic breweries.

And what most upsets the fans is that Budweiser — advertised as the “King of Beers” in the US — fails to meet the ancient German standards for purity, which stipulate that beer can be brewed only from malt, hops and water. Budweiser uses rice in its production process and therefore does not qualify as a beer in the German sense.


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