The original business model for PeoplePC was a computer for $20 a month. I always thought it was pretty smart but it failed and PeoplePC became an ISP. Anyway, now Microsoft is introducing a similar plan based on a PAYGO model. They see this as a way to expand the PC base in emerging markets, and I think they're probably right.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, May 22, 2006
Posted by Adrian at 5/22/2006 05:25:00 AM