This is pretty funny. A group called Improv Everywhere gathered together 50 folks, dressed them in blue shirts and khakis and had them go to a Best Buy store in Manhattan and just be helpful. They've detailed their experiences with a lot of photos, video and text. Not suprisingly, the reception ranged from bemused to frosty. The Blue shirts are sort of sacred for Best Buy. This makes you realize why having brand icons that can't be easily copied is a good idea.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, May 01, 2006
Posted by Adrian at 5/01/2006 04:30:00 PM