Is anyone else getting a little tired of so many marketers jumping on the "i" bandwagon? I wonder if Apple dares to, or should reel-in some of the stuff that clearly infringes on the trademark. I know that is anathema to current digital/viral marketing strategy, but I can see the makings of a temporal stereotype (the "i" decade) that will feel pretty dusty soon at this rate or at least force Apple to reinvent. Maybe that's not a bad thing? Maybe that's the point? I just don't know. (via The Hidden Persuader).
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, May 25, 2006
Posted by Mnels at 5/25/2006 11:33:00 AM