According to IT Wire, the high-end version of Windows Vista - Vista Ultimate - will retail for $450 for a single license. The ultimate version of Office will be even steeper at $679. Add in the costs for upgrades to your PC and running Office and Windows come 2007 could be 2 - 3X higher than it is now.
I applaud Microsoft for segmenting its products and have long thought that they should emulate Sony's Qualia line, that seems to have been killed by Sir Howard Stringer. However, they really need to do a better job of distinguishing these Ultimate products from the others. If they positioned them as statements and NOT for average consumption, they'd probably get a lot more goodwill and sell just as many.
I think the idea of high-end software is one whose time has come. Just don't market it to the masses, that raises people's hackles especially coming from a company as profitable as Microsoft.
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Tuesday, May 30, 2006
Posted by Adrian at 5/30/2006 01:08:00 PM