"I am always intrigued with just how poor a job most of our agencies do at branding and advertising ourselves. You gotta consider from the client's POV that if agencies are so damn good at simple messages that differentiate products and services, how come nobody knows half of us agencies, and fewer can differentiate what we each stand for?" -AKI SYSTEMS 2600
Here's different and, if you ask me, interesting. KesselsKramer in Amsterdam has created a variety of homepages (with additional pages/links/content) for its Web site. From Plastic Surgery ("trust your face to KesselsKramer) to Vending Machines to Pools (shown-"building communications wet dreams since 1996"), each one has its own theme and is tied to the others, and to the agency, only by the contact info. But who will call? Bird watchers and hot air balloon riders? Or, as they'd hope, the savvy marketing managers with a sense of humor and willingness and budget to take risks?
Going back to Aki's question, I'd never heard of the agency, so they've got my awareness and attention and communicated the following: "We know 99% of company sites are boring. We know 98% of ad agency sites are boring. We are not." So I guess if I were Maurice Saatchi, I would say, KK is unboring. Or is that one word, un-ownable?
Thanks to Polkadot Holes
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Wednesday, July 05, 2006
Posted by Seth at 7/05/2006 05:21:00 PM