Target recently licensed its logo and name to a consulting firm, Brand Central LLC, for use in a new line of high-end clothing called Targèt Couture (pronounced "Tar-zhay"). The line of products, which range from $140 pair of jeans to an $870 Swarovski Crystal clutch purse to $3,185 gold diamond necklace, can be found at the trendy L.A. boutique, Intuition.
As a Midwesterner who's frequented Target since the late 70s/early 80s and takes credit for inventing the name Targèt, I find this new line to be rather silly. But hey, even the celebrity snobs need their dose of Target. I am sure most of them wouldn't be caught dead buying a $25 pair of Mossimo jeans.
In all sincerity, I give props to Target. They are probably the only discount store brand that could pull this off. Seriously, could you imagine this on the ass of your jeans?
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, July 13, 2006
Posted by KT at 7/13/2006 01:24:00 PM