A fascinating study was completed by some researchers in Hungary in the US that shows that Internet news has a very short half life of only around 36 hours. They also found that sites behave a bit like organisms with skeletons that get stronger and more popular over time and skins that change periodically in the way that our cells are constantly being renewed (e.g. news).
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, July 10, 2006
Posted by Adrian at 7/10/2006 05:53:00 PM