See here, here, and here for the funny saga of the snooty frenchmen who regret hip-hop's endorsement of their pricey grape juice, and Jay-Z's declaration of war on the ingrates.
This week in Cristal Bubbly Wars:
-Beyoncé switched to “lighter” drinks at a recent music awards show, said a spokesman.
-Rihanna said she would toast the success of her new song "SOS", a remake of British duo Soft Cell’s Tainted Love, which is high in the American pop charts, “with something not Cristal”.
-Lil Kim has joined the anti-Cristal movement. Last year, when she was facing jail on perjury charges, she toasted her farewell in Cristal. Upon her release last week she stocked her July 4 party with Krug.
Take dat, Frenchies!
And, still not knowing when to keep a loud mouth shut, Louis Roederer Cristal has issued another dumb statement saying Jay-Z’s accusations of racism were “unjust”, but adding that it had been “a little bit dismayed at seeing our wine being sprayed around in celebration rather than being sipped”, a comment on a common scene in rap videos which may have compounded the original sense of injury.
Why won't this dude just please stay quiet? Is there no P/R fireman over there? Sheesh.
I do admit, though, there is indeed a pathetic irony in hip-hop's enthusiasm to give a united voice to the silly issue of champagne branding over so many other pressing issues where these artists could have massive impact. But maybe this could spark a hip-hop movement to espouse eating more of our veggies or retirement saving and investing money! Youth education? Driving an economically-sensible auto? Carpooling? No? Eh.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, July 11, 2006
Posted by AKI SYSTEMS 2600 at 7/11/2006 10:26:00 AM