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Monday, June 26, 2006

User Created Awesomeness

Nike's "The Chain"

I may be a bit behind on this one, but I'm sure I can't be the last to find this.

Proving two things yet again - Nike gets football (even if they do call it soccer), and they get user-created 'blah'.

This is the best use of consumer video I've yet seen. 21 minutes and rising of the longest football chain in the world... addictive viewing.


(Ps make sure to watch it with the sound up)

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