In a quest to: "Find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, (SIC) can successfully reach the consumer with touchpoints that are new and surprising." Clear Channel has created technology that will allow it to sell 1 second radio spots.
While they may have made good on their quest, I wonder if they forgot to include useful as a criterion for development.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, June 15, 2006
Posted by Adrian at 6/15/2006 06:17:00 AM