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Thursday, June 15, 2006

Clear Channel creates 1 second radio spots

In a quest to: "Find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, (SIC) can successfully reach the consumer with touchpoints that are new and surprising." Clear Channel has created technology that will allow it to sell 1 second radio spots.

While they may have made good on their quest, I wonder if they forgot to include useful as a criterion for development.

via WARC

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