Cnet has a good overview of the in game advertising forecast. It predicts that advertising expenditures will hit 400 million by 2009 and that gaming, and gaming advertising, will become increasingly geared towards families playing together. One fascinating stat: "For every $50 a month spent on TV advertising per gaming household, only 10 cents is spent on advertisement-supported gaming content."
The article view is that advertising is lagging consumer behavior in this area which is probably true. However, it's a risky area for brands as consumers won't be as tolerant of advertisers ruining their experiences here as they are in other mediums.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, June 15, 2006
Posted by Adrian at 6/15/2006 06:24:00 AM