As one who has spent a few decades honing my ability to recognize useful patterns within mind-numbing tables of raw data, I have to admit that visual representations of pretty complex datasets, like this demo application developed by Thinkmap (Visual Thesaurus), have me a little spooked.
Tools like these could eventually make productive analysis of even the dryest dataset friendlier or (gasp) even fun for the data-phobic. For those of us who are paid to "decode" research, the democratization of knowledge has a dark side. Excuse me, I need to review my value-added checklist right now (I know, welcome to the club).
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, June 23, 2006
Posted by Mnels at 6/23/2006 12:42:00 PM