Mickey Mouse fruit.

Disney has recently dumped McDonalds as a partner and is now re-branding fresh fruit. Sold in the US and Europe the fruit will have removeable stickers that kids can collect.

"We are trying to develop 'better for you' ranges for kids," claims Andy Mooney, chairman of Disney Consumer Products.

I don't know what the pricing will be but it seems likely that the sticker will command a premium and it's not exactly like fruit isn't available to kids without Disney's help. Surely education efforts would make a bigger impact on helping kids eat better than re-branding fruit?

via WARC