Via visualcomplexity.com. This is a visualization of iPod's "ecosystem" as of 2004, when iPod hit its stride.
Key:
yellow = competitors
green = content providers/distributors
blue = technology providers
pink = accessory makers
What's fascinating about this model is how closely it matches the way consumers themselves now develop personal networks. It also illustrates how having the courage to not control every potential revenue stream can be a brilliant move.
Umair Haque (www.bubblegeneration.com), who has developed a persuasive vision of the emerging "Media 2.0" landscape urges:
"Don't use the property rights metaphor as an excuse for a strategy."
"The property rights methaphor - Only I have the right to use/benefit/exchange this piece of land". But he then adds: "But what if you let others in and they build you a house?"
He then notes, correctly I think, "The property rights metaphor itself is a block to thinking strategically about Media 2.0 economics."
Monday, June 12, 2006
How iPod got its mass on
Subscribe to:
Post Comments (Atom)
Seed Newsvine
3 comments:
A really compelling, concise (and best of all, visual) articulation of many of the reasons for embracing a more open world. Thanks for that. And bad luck, Sony.
thks really great work by u.
Wow great I have read many articles about this topic and every time I learn something new so I appreciate your work. Thanks for all of your hard work! Home Insurance Murrieta CA
Post a Comment