I recently bought the US release of the Arctic Monkeys debut album. As I don't really like it, nor do I really like this kind of music, it occurred to me that I am a sheep and as gullible as the next person. Thinking back on why I bought it, I realized there were 3 different influences that led up to the purchase.
1. A comment on this blog by Magnus
2. An article in the Guardian about them winning the NME awards
3. An article on from the Beeb about how fast their debut album was selling.
These 3 influences worked in around a month to convince me to buy something strictly on the basis of curiosity. I wonder how much of their success is based on just this. Looking over the reviews on iTunes, you see about an equal split of "love it" vs. "overhyped crap."
It got me thinking about how quickly trends spread in the UK and I thought about Elvis Costello's quote around the London scene being like, "a crowded nightclub where everyone's jostling for elbow room."
The UK acts as a viral incubator. The effect of the claustrophobic environment means that your 3 (or however many) interactions will happen more rapidly there and the trends will spread much more quickly. By the time it begins to spread across the shores, it feels like a mass movement that has enveloped an island of 65 million (who have a history of spotting trends).
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, February 28, 2006
Posted by Adrian at 2/28/2006 10:39:00 AM