BBHub has a post about a Volvo XC90 configurator that lets you build your own car on your BlackBerry, Palm or Windows Mobile device.
This is a pretty cool example of useful mobile marketing, unfortunately the sign-up process is so unbelieveably intrusive, demanding and lengthy that I'll never know whether it works or not.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Thursday, February 09, 2006
Posted by Adrian at 2/09/2006 10:34:00 AM