After the discussion this morning over journalism v. blogging - I couldn't help but go back to an article I had read in The Nation (April 2005). It's a summary of a conference held at Harvard in late January 2005: "Blogging, Journalism and Credibility: Battleground and Common Ground."
The read is interesting for the juxtaposition between professor, journalist, blogger, librarian (although not as much). One point that we've been talking about and experiencing is made early on by Jay Rosen, an associate prof. of journalism at NYU. He grounds his argument in the shifting of power, the line between "us and them" is fading quickly. Terms like "audience" and "consumer" and "viewer" and "reader" are not accurate ways to describe "people on the other end of the process." It's something Brand Hijack visits in terms of brands.
Below is the intro and a link to the article that is a collection of excerpts from participants:
"Blogging, Journalism, and Credibility: Battleground and Common Ground," a conference held in late January at Harvard, featured a group of fifty journalists, bloggers, news executives, media scholars and librarians trying to make sense of the new media environment. The relationship between bloggers and journalists was a particular focus. Since the conference, the resignation of CNN's Eason Jordan and the Jeff Gannon White House scandal have only underscored the power of weblogs as a new form of citizens' media. We are entering an era in which professionals have lost their monopoly over information--not just the reporting of it, but also the framing of what's important for the public to know. Have blogs chipped away at the credibility of mainstream media? How have they influenced the way news is being reported? Is credibility a zero-sum game--in which credibility gained by blogs is lost by mainstream media and vice versa? Conference participants put their minds to these questions, among many others.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, February 03, 2006
Posted by my name is meg. at 2/03/2006 10:51:00 AM