It looks like AOL and reality guru Mark Burnett are teaming to bring a treasure hunt to broadband. Titled "Gold Rush," this will presumably be mass interactive, allowing anyone willing to participate. No more 2 minute video submissions trying to catch the eye of an un-impress-able casting director. Finally, the egalitarian reality opportunity. Just a will. See this as becoming more of the norm, where technology allows it - see Tom Anderson (myspace), Amanda Congdon (Rocketboom) et al, and where commoners think they have the right to fame. Call it the Paris Hilton effect (will someone tell me when will she turn passe, she can't jump any more sharks?), where one's sole talent appears to be in their ability to become almost famous.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Wednesday, February 01, 2006
Posted by eferch at 2/01/2006 09:37:00 AM