"Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett's online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new "virtual" department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life."
AV: I would say given Burnett has fallen on some hard times recently, such as the loss of Cadillac after a 71 year relationship, and being cut from a potentially business changing account in the Wal-Mart review, "Second Life" is a pretty accurate descriptor. Maybe a bold move in new territory can help breathe some life back into a storied agency. Second Life seems to be getting big and is definitely a novel and intriguing idea, I wish I had the time to devote to exploring it more. Large firms and businesses are starting to take notice, will be interesting to see where this goes...
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, September 29, 2006
Posted by avin at 9/29/2006 10:56:00 AM