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Friday, September 29, 2006

The "Second Life" of Leo Burnett

"Advertising creatives looking for a new opportunity in virtual world can now apply for a position at Leo Burnett's online agency in Second Life. Brandrepublic reports Leo Ideas Hub is a new "virtual" department which will connect over 1.600 creatives worldwide who will be able to interact and showcase their work within Second Life."

AV: I would say given Burnett has fallen on some hard times recently, such as the loss of Cadillac after a 71 year relationship, and being cut from a potentially business changing account in the Wal-Mart review, "Second Life" is a pretty accurate descriptor. Maybe a bold move in new territory can help breathe some life back into a storied agency. Second Life seems to be getting big and is definitely a novel and intriguing idea, I wish I had the time to devote to exploring it more. Large firms and businesses are starting to take notice, will be interesting to see where this goes...

via adverblog

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