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Wednesday, September 20, 2006

the commodity of love


So, in my recent insomniac state I've been watching TV because what else do you when you don't want to think...Anyway, just saw a commercial for match.com that promised a “make love happen” satisfaction guarantee in 6 months or you get 6 months free use of the site. wtf? Since when has love become so commoditized? Why?

Are we under that much pressure to find a mate? Is this a new level of desperation? Have users expressed dissatisfaction/frustration at the site that they can't find someone to hold hands with? And if so, it seems crazy that the business has taken upon itself to guarantee it to the point they are offering free service. It all comes down to the quality of people they are attracting. What if said person is completely intolerable? What then?

Maybe I just don’t know enough about online dating, but maybe they should be putting the cost of forgoing 6 months of service payments to getting people some “mindfindbind” advice from Dr. Phil…

4 comments:

AKI SYSTEMS 2600 said...

Bah, find love... What's love got to do with it?

What the market is missing is a "hookin' up" site! And if it could guarantee that any pick on the site will net you a "hook up" for the nite we'd be swimming in coins like Scrooge McDuck!

everysandwich said...

Guarantees crack me up sometimes. This one is like a barber who guarantees that if a customer thinks he cut off too much hair, he'll gladly cut off more for free. Another one that made me cock my head like the old RCA dog was shown while I was reconnecting with my immaturity by watching South Park. The spot was for a girls gone wild "ultimate rush video" with a 30-day guarantee. Guaranteed to what? Be not just uninhibited but wild? The "ultimate" rush?" I'm not even sure "ultimate" is philosophically possible.

El Gaffney said...

i think that hookin' up site is called myspace.com (they even have new music to get it on to).

also think that 30 day guarantee on the ultimate rush video was in case some dude in your frat house takes it out of the dvd player and puts in good will hunting or something to help set the mood or something to hook up with some chick. now (out of its proper home) the GGW disc is soon found on a beer soaked floor or near an apple or empty plastic bottle of soda. i want that guarantee.

as long as the guarantee fairy's not some crazy glue sniffer where next thing you know there's change missing from your dresser and your daughter's knocked up. i've seen it a hundred times.

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