NY Times provides an eclectic portrait and a audio podcast profiling Americans that is drawn from the 1,376 tables in the Census Bureau’s 2007 Statistical Abstract of the United States.
Some statistical stew:
-Americans drank more than 23 gallons of bottled water per person in 2004 (more bottled water per person than beer) — about 10 times as much as in 1980.
-We consumed more than twice as much high fructose corn syrup per person as in 1980 and remained the fattest inhabitants of the planet, although Mexicans, Australians, Greeks, New Zealanders and Britons are not too far behind.
-Americans bought more than 2 billion pairs of shoes in 2004.
-Americans spent more of their lives than ever — about eight-and-a-half hours a day — watching television, using computers, listening to the radio, going to the movies or reading.
-6 percent of men and 11.2 percent of women say they have had same-sex sexual contacts
-The floor space in new private one-family homes has expanded to 2,227 square feet in 2005 from 1,905 square feet in 1990.
-More than 24 percent of Americans in their 70s are shorter than 5-foot-6. Only 10 percent of people in their 20s are.
-More people are injured by wheelchairs than by lawnmowers, the abstract reports. Bicycles are involved in more accidents than any other consumer product, but beds rank a close second.
-With medical costs rising, more people said they pray for their health than invest in every form of alternative medicine or therapy combined.
-Adolescents and adults now spend, on average, more than 64 days a year watching television, 41 days listening to the radio and a little over a week using the Internet. Among adults, 97 million Internet users sought news online last year, 92 million bought a product, 91 million made a travel reservation, 16 million used a social or professional networking site and 13 million created a blog.
“The demand for information and entertainment seems almost insatiable,” said James P. Rutherfurd, executive vice president of Veronis Suhler Stevenson, the media investment firm whose research the Census Bureau cited.
Mr. Rutherfurd said time spent with such media increased to 3,543 hours last year from 3,340 hours in 2000, and is projected to rise to 3,620 hours in 2010. The time spent within each category varied, with less on broadcast television (down to 679 hours in 2005 from 793 hours in 2000) and on reading in general, and more using the Internet (up to 183 hours from 104 hours) and on cable and satellite television.
-Since 2000 the number of hobby and athletic nonprofit associations has risen while the number of labor unions, fraternities and fan clubs has declined.
-More Americans were born in 2004 than in any years except 1960 and 1990. Meanwhile, the national divorce rate, 3.7 divorces per 1,000 people, was the lowest since 1970. Among the states, Nevada still claims the highest divorce rate, which slipped to 6.4 per 1,000 in 2004 from 11.4 per 1,000 in 1990, just ahead of Arkansas’s rate.
-From 2000 to 2005, the number of manufacturing jobs declined nearly 18 percent. Virtually every job category registered decreases except pharmaceuticals. Employment in textile mills fell by 42 percent. The job projected to grow the fastest by 2014 is home health aide.
-One thing Americans produce more of is solid waste — 4.4 pounds per day, up from 3.7 pounds in 1980.
-More than half of American households owned stocks and mutual funds in 2005. The 91 million individuals in those households had a median age of 51 and a median household income of $65,000.
-That might help explain a shift in what college freshmen described as their primary personal objectives. In 1970, 79 percent said their goal was developing a meaningful philosophy of life. By 2005, 75 percent said their primary objective was to be financially very well off.
-Among graduate students, 27 percent had at least one foreign-born parent. The number of foreign students from India enrolled in American colleges soared to 80,000 in 2005 from 10,000 in 1976.
-As recently as 1980, only 12 percent of doctors were women; by 2004, 27 percent were.
-In 1970, 33,000 men and 2,000 women earned professional degrees; in 2004, the numbers were 42,000 men and 41,000 women.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, December 15, 2006
Average American: Census Bureau 2007 Statistical Abstract of the US
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6 comments:
But if you factor out Murray and Adrian from the two billion shoe sales figures, that only leaves and average of half a flipflop for everyone else ;o)
Thanks for sharing...that was an interesting post. I agree that as a nation we have a BIG problem with increasing health risks due to obesity (and due to bad eating habits and inactive lifestyles). I think it's important, though, to be careful about pointing the finger at ONE thing that causes obesity (like high fructose corn syrup, which won't hurt you, especially in moderation) and focus more on how to get people to be smarter about their eating from day to day and lead an active lifestyle.
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