Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Sunday, December 10, 2006

Ad Agency Deathwatch: Piers Fawkes/PSFK

While PSFK isn't an "agency" per se, we feel there is much we may learn from the organization's agility and collaborative network. Adrian Ho sat down with PSFK's Piers Fawkes for a chat about daily inspiration, change and adaptability, the death of the agency business model, and PSFK's own business model and how it differs from the traditional agency model.

2 comments:

David said...

I wonder if this isn't exactly the same sort of thing Russell and company are doing over at Open Intelligence?

You know, I simply don't have the balls to ask him, and it's absolutely none of my business, but do you think he's making good money off of this model?

Anonymous said...

They could be doing well. They have paying clients. They sell adspace on their site. And they are co-owned and funded by the advertising agency Anomaly.