Reader Bogdana tipped me off to this in a comment on a post about other Microsoft Vista marketing below. This is Clearification, a campaign featuring Demetri Martin of the Daily Show fame for Microsft's new Vista.
The campaign consists of a site with small animated shorts and then an episodic film for which 2 of 6 episodes are currently available.
They're funny and it's pretty easy to see where they're headed. Clearification refers to the ability of Vista to resolve the complication of daily life (as well as the new glass-like interface look). The product is embedded into the 2nd episode, and the Microsoft branding as well as linkage to the Vista homepage is pretty prominent and obvious.
So, all the i's dotted and t's crossed as far as branded content is concerned and it makes me feel better about Microsoft that they've hired Demetri and not censored him (obviously at least). But, it still doesn't work for me.
I'm all for odd combinations, but they ought to bring out surprising AND useful facets about each other. I don't consider the fact that my newest operating system has a great sense of humor an asset (but maybe I don't get it). It doesn't seem to be helping Demetri either.
What do you think?
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, December 08, 2006
Posted by Adrian at 12/08/2006 11:44:00 AM