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Wednesday, December 06, 2006

Branded Networks: Scion Broadband

Scion continues their forays into branded entertainment (beyond club party sponsorships) with a full-on broadband network featuring short films, anime series, music documentaries and more.

Scion has shown some growth and longevity as the only youth car brand. Whereas everybody else is still stuck at commercials with DJ music tracks, Scion is quietly building (and sticking with) underground youth culture as a platform for growth. I understand from other data that Scion actually does boast the youngest buyers/drivers, and the Scion experiement has proven itself successful at actually bridging young drivers up into the Toyota brand (and hopefully later graduation into Lexus).

1 comment:

David said...

Yeah, they almost single-handedly ruined my Talib Kweli experience. Thanks for the wrist-bands scion. Great to see you've kept an eye on what the kids are wearing these days.