The (Product)RED train just keeps on a chuggin' since last time we checked */
iPod Nano Red, MySpace Red, Flickr Red
Gap Red has lined up the requisite list of celebs for its ad campaign: Chris Rock, Dakota Fanning, Jennifer Garner, Penelope Cruz, Steven Spielberg, Don Cheadle, and Mary J. Blige.
While I have obtained no empirical data, Amex Red seems to be gaining in popularity and sentiment.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Saturday, October 28, 2006
Posted by AKI SYSTEMS 2600 at 10/28/2006 08:07:00 AM